Diana Kelly Levey

When marketing departments think about how to target Gen Z audiences and bring them into the fold, they often think of digital-first strategies. That’s a great start but, it’s not the only way to attract that demographic and it’s an incomplete strategy if a brand wants their attention.
What’s missing?
Swag.
Branded products and merch that build buzz are often forgotten tools that businesses need to employ as part of their marketing plan.
According to 2024 data from Promotional Products Associ...

Below, two registered dietitians share their favorite foods to add to summer dishes this season. Rather than following unsustainable diet trends that not only interfere with weight loss success, but can also derail motivation and make you feel hungry and deprived, you can enjoy these delicious summer foods under 100 calories to feel full and satiated.
1. Peaches
Serving size: One medium-size peach = 70 calories
Expert take: One peach is a good source of vitamin C. Notably, vitamin C helps kee...

Giving dogs pills can require some savvy hiding skills, depending on how eager your dog is for food to ignore their daily medication. We’ve been sneaking our dog’s medication to him in a teaspoon to a tablespoon of peanut butter. It’s one way pet parents probably tried at times, but if you want to learn how to give a dog a pill that is a lower-calorie, controlled option, you might use pill pouches for dogs.
Giving pills to dogs in food is a common way to administer medicine, but it can be str...

When Kristen White, of southwestern Missouri, started wearing a white glove to protect her painful, cracked hands, her friends nicknamed her “Michael Jackson.” But behind this lighthearted teasing was a five-year struggle with undiagnosed eczema that would ultimately transform her professional life.
After enduring countless doctor visits, inconclusive allergy tests, and the physical agony of dyshidrotic eczema, White discovered what numerous medical professionals had missed: her skin conditio...

Creatine is having a moment among people looking to build strength, support brain health, and maintain skeletal integrity as they age. This buzzy supplement, also referred to as creatine monohydrate, has been a mainstay in the bodybuilding community for decades. Now, premenopausal women, weekend warriors, and active enthusiasts everywhere are wondering if creatine can help them with muscle gain — and possibly weight loss, too.
We asked two nutrition professionals, Mike Roussell, PhD, a nutrit...

After a full month of sleeping under the Layla Down Alternative Comforter, we can say this: it's plush, lightweight, and makes you feel like you checked into a boutique hotel. This comforter is ideal for sleepers who want the fluffy feel of down at a great price tag without the ethical dilemma weighing on your mind as you sleep. It’s probably not quite warm enough for a Chicago winter sleep but it’s a great alternative down comforter for shoulder seasons and summer if you sleep in a cool, air...

The marine and yacht space is highly competitive—boat businesses often struggle with visibility and reputations. I have over 25 years of experience representing luxury yacht brands, global boat shows and marine lifestyle companies through my agency, so I've seen for myself how steep the competition can be.
To be a key player in this industry and nab the attention of high-net-worth indiv...

Your credit score is a number between 300 and 850, and lenders use it to estimate how likely you’ll repay a loan.
Credit scores are calculated based on your credit report, which summarizes how you’ve handled credit before.
A higher credit score can make you eligible for lower interest rates, but a low credit score can limit what you qualify for.
Your credit score tells banks, lenders, and you how well you use credit and how good you are at paying off debt. Think of it as a ...

Learn more about the causes and symptoms of bone spur pain (osteophytes) and treatment options.
Advice to improve your movement, fitness, and overall health from the world's #1 in orthopedics.
If you experience sudden, sharp pain in the heel of your foot while walking, or in your knees as you go from sitting to standing, you might have a bone spur. These small, bony projections or “spikes” form at the edges of bones, usually at the joint, and can also show up in the hands, toes and sho...

Professionals share coping strategies for navigating a breast cancer diagnosis

Whether a breast cancer diagnosis came about because you’re experiencing symptoms, or it was picked up by a screening, that diagnosis can come as a shock.
Anyone who has had an abnormal health screening knows the stress of waiting for biopsy results, acknowledges psychologist Andrea Bradford, Ph.D., an associate professor in the department of Medicine at Baylor College of Medicine, in Houston.
It’s no surp...

Whether you're a recreational athlete participating in adult hockey, football or soccer, a weekend warrior or a professional athlete, you could be at risk of a torn hip labrum.
"A lot of times patients aren't sure if they have a labral tear because it can masquerade as other things. Your gastrointestinal tract, endometriosis, groin pain or pelvic pain to name a few," says Scott Martin, MD, Mass General Brigham Sports Medicine specialist and director of Joint Preservation Service at Massachuse...